| Today's retail environment is highly competetive. Proper lighting can make or break a business. Lighting systems are usually purchased by a general contractor on behalf of the building owner.(2) To keep construction costs low, inexpensive lighting is often installed. End users must understand the life cycle of a 99 cent bargain bulb can cost a business more money than initially saved. Premium lamps make merchandise look good, increasing impulse shopping. The moth effect says people tend to notice and gravitate towards brightly lit stores. High end stores sought for specialty purchases don't depend on customer volume. Reduced ambient lighting coupled with high contrast accent lighting creates a comfortable atmosphere. Apparent room size is an illusion of the lighting. Warm lighting reduces the perceived size of a room, while cool lighting increases the apparent size of a space. Premium Lighting makes displays noticed. Color dependent items must not shift upon leaving the store. Cheap lighting costs companies refunds and restocking efforts. Clothing stores, art supplies, graphic arts, paint stores, jewelry stores, hair and nail salons, and so forth can reduce the rate of returned goods if the store's lighting is accurate. |
|||||
| How Daylighting Helps Your Business Sell More Product Jewelery Store Use Dental, Medical and Hospital Use Fluorescent Lamp Colors Compared Where To Buy Home |
|||||